In today’s world, consumers are overloaded with information, and are increasingly exercising their right to opt out of conventional advertising channels. So how do you tell them about what you do?
The good news is that they do still want to engage with your brand, product or service. They just want to do so in a way that adds value to their lives. In the era of ad aversion, earned media (editorial, as it’s known) and endorsements from influencers such as journalists, bloggers and vloggers are a vital part of an integrated marketing strategy as they form an important component in influencing a potential customer’s purchase decision.
WHAT WE DO
We’re a boutique publicity agency based in Johannesburg that specialises in beauty, wellness and baby brands. We connect your brand, service or product with people who will talk about to their audiences. Tapping into our network of influencers, we connect consumers to your brand through editorial placements in mainstream consumer media, blogger and vlogger product engagement, and curated content on social media.
Our team combines an in-depth knowledge of marketing, retail, publishing and PR, which helps us offer unique insights and effective communication solutions to our clients. From small beginnings in 2010, we’ve grown to represent some of the most enviable beauty, health and wellness brands in South Africa including Dr Gobac Cosmeceuticals, ICE BOX colors, Black Opal Cosmetics, and Dis-Chem Pharmacies’ exclusive beauty brands BioNike, Palladio, L.A. Girl and Mineraline.