BioNike Defence Color relaunches in SA
BIONIKE is a head-to-toe solutions range for sensitive and allergy-prone skins. Formulated in Italy, the range is preservative-free, gluten-free, fragrance-free and nickel-tested to minimise the irritant potential in products. The BioNike range, which is available exclusively at Dis-Chem Pharmacies, comprises skincare, makeup, baby skincare, men’s skincare, and even hair care.
This month, July 2015, sees the relaunch of Defence Color, which offers colour cosmetics to women who struggle with sensitivity but still want to feel beautiful and glamorous.
The Defence Color makeup range is the result of 50 years of expertise in developing dermocosmetics. The science behind makeup development can be seen in the advanced formulations and the special care that BioNike has taken to offer products that suit all skin types. It brings a contemporary edge to a range of colours that not only elevates the brand profile but is geared to suit most skin tones as well.
The range comprises all the go-to essentials a woman needs to create her favourite makeup look from a primer to foundations, eye colour including liners and mascara, blush and lipsticks and glosses.
Autograph PR will be launching the new colour collection to press in Joburg on 16 July 2015 and on 20 July in Cape Town. Follow @autographpr on Twitter and @Autograph_PR on Instagram for tips, pics and tweets on the day. We’ll have William Agostini, BioNike product formulator to discuss the science behind the new range.