BioNike makeup for sensitive and allergy-prone skins relaunches at Dis-Chem Pharmacies
He was out with the team to launch the new BioNike Defence Color makeup collection to the beauty press in Joburg and Cape Town and offers press an opportunity to cut through the marketing clutter and get to grips with the truths about makeup claims particularly when it comes to sensitive skins.
BioNike is now the top brand in Italy and offers women with sensitive and allergy-prone complexions a complete range of colour cosmetics. Because BioNike has such stringent controls to ensure minimum irritant potential, the range is able to offer the following:
- BioNike is not tested on animals and does not contain any animal-derived ingredients including Carmine, a red pigment which is produced from crushed beetles and is commonly used in makeup.
- The range does not contain Carbon Black, a pigment commonly used to create glossy black eyeliners and mascaras, which can irritate the eyes.
- The liquid eyeliner and mascara are free from Cetearyl Alcohol, which is often used in eye makeup to speed up the drying time, however can irritate sensitive eyes and skin.
- The pencil eyeliners are formulated for use on the inner lash line and so are extra soft and gentler to apply to this delicate area.