Elsa Kruger launches new Afrikaans beauty blog for over 40s
Long-time friend of the Autograph PR team, beauty journalist Elsa Kruger, recently launched hew new blog, Mooipraatjies Met Elsa, the first stand-alone Afrikaans beauty blog, and with the added bonus of being aimed at women over 40.
Elsa herself has nearly 40 years experience in publishing and has specialised in beauty journalism for nearly 20 years. She brings a wealth of knowledge to her site and has a keen understanding of the beauty needs of women aged 45+.
It’s a target market that is largely ignored by mainstream media and yet has the spending power to purchase premium beauty and skincare products. We applaud her foresight and look forward staying in touch with Elsa.